MeraNaap

Anaya Sethi

@anayasethi

Kinza Shabbir

@kinzashabbir

Measurement-first fit for desi apparel: buyers capture their kameez measurements once through a guided flow built on tailoring literacy every customer already has; listings show garment dimensions with fit flags against the buyer's profile. Pilot across 30 Instagram boutiques cut fit-related returns by 38%.